Why Vegan Businesses Should Hire Vegan Copywriters.
You started your vegan business to make the world a better place. It’s important to hire a freelance copywriter who understands this.
Let’s face it, there aren’t a lot of vegan copywriters out there. If you do a quick search on Google, you’ll find maybe five to choose from. Out of those five, maybe one might suit your business. You might be inclined to broaden your search and go for a non-vegan freelance writer. But you’d be making a big mistake!
Hiring a cruelty-free writer
As a vegan business owner, there’s no doubt that you’re motivated by your ethics. You probably spend your days thinking of new ways to help animals, the planet, and even other human beings. You still get excited by Veganuary. And you don’t understand why people still use cow’s milk in EVERYTHING.
(Salt & vinegar crisps. Am I right?)
These beliefs are the whole reason your business exists. They’re also the main reason your customers choose your business over all the others. It’s simple: nobody will understand your vegan audience like a vegan.
For a vegan writer like myself, veganism isn’t just a job, it’s everyday life.
Understanding your audience
When you hire a vegan copywriter, you’re hiring someone who’s already passionate about what you do. You’re hiring someone who understands your target audience. Why? Because they are your target audience.
As a vegan copywriter, I spend my days writing for vegan and ethical businesses like yours. But I also spend my evenings and weekends eating vegan food, buying cruelty-free products, campaigning for animal rights, thinking about sustainability, staying up to date with vegan trends and drinking oat-milk lattes by the bucket-load.
Sustainability is the new black
The news has been dominated by some frightening stories this year. Wildfires. Tropical storms. Climate chaos. Record temperatures. This isn’t the new normal. This is the new abnormal. And it’s scary.
More people are making the connection between animal agriculture and climate change. Which is why veganism has quadrupled in the UK and grown by a staggering 3000% in the USA over the last ten years.
People go vegan for all sorts of reasons. Health. The climate. Avoiding animal cruelty. A vegan copywriter will understand that veganism is a choice with a lot of different motivations. They also know that a lot of non-vegans are interested in buying vegan products.
Let’s face it: the future is vegan.
You know it. I know it. More and more people are making a choice. People are becoming more aware of what goes on behind closed slaughterhouse doors. And they’re choosing to live differently because of it.
One million vegans were recorded in the UK in 2022
There are 88 million vegans in the world as of 2023
Google searches for ‘veganism’ increased by 503% in the last 5 years
The global vegan food market is expected to reach over 22 billion US dollars*
*stats taken from this lovely website
People are going to choose to eat at vegan restaurants. They’re going to choose to shop for vegan products. They’re going to eat vegan food at regular restaurants. Or buy cruelty-free products at regular stores. And they’re going to choose oat milk over cow’s milk. Every time.
All you have to do is make sure they choose you.
The best vegan copywriter can help you stand out in an increasingly popular market. They can help you show potential customers why you’re different. They can also help you compete with bigger, non-vegan brands who are jumping on the plant-based bandwagon to inflate their profits.
Getting results (The power of the written word)
Hiring a vegan freelance copywriter or content writer can have a serious impact on your business. A vegan copywriter can create marketing materials in your voice. Strengthen your brand image. Improve your conversion rates. Increase your visibility. And they can help you build deeper connections with your customers.
Creating a blog, for example, can increase web traffic by 55%. Emails with a well-written call to action can increase clicks by a staggering 371%. Conversion copywriting can increase your revenue by 240%. The benefits go on and on.
Sharing your beliefs
All vegans have experienced a lack of sympathy and understanding for our choices. How many times have you heard this: Where do you get your protein? Plants feel pain too. Soy production is causing deforestation, mate. Aye, I’ll just eat two cows for every one cow you don’t eat.
Blah blah blah-dee-blah.
How do you know that the writer you hire hasn’t said the same thing to a vegan? They might write your blog, but how can they understand you or your customers? A vegan copywriter doesn’t just understand what your vegan business does, they also understand why your business does it.
Are you struggling to connect with your customers? Does writing your own copy fill you with dread? Do you get the shakes when you think about all the businesses you have to compete with? If this sounds like you, get in touch and I’ll grant your wishes like a wordy vegan genie.
Send an SOS to hello@copyriot.co.uk
Or fill out one of these nifty lil forms.
